At around €32.00 (which is the same in £'s to as the Euro and the Pound are basically the same) it is not on the cheap side by far. To me it is more in the category of high end department store than the high street. MUFE have a wide range of shades which is excellent. Whatever colour you want MUFE are more than likely going to have it. I currently use the shade #115 (about a MAC NW15 for reference) this shade for me is simply amazing. It matches my skin as though it was my skin colour in a foundation pot. I just love it and it is exactly as a foundation should be....your skin colour but better!
The foundation comes with a pump which is included in the price unlike some other brands. As for the packaging itself, it's simple. Black and clear plastic, it doesn't look high end but I think it looks sleek.
I recorded a video which is on my YouTube channel. Basically shows me applying the foundation and what it looks like on my skin. It also shows the consistency of the liquid on the back of my hand. So if you want to have a peek here it is.
I'm going to review the Bobbi Brown perhaps as that is my number two. Have you tried MUFE HD what are your thoughts???